Alex joined Bluebird after several roles at Target in inventory management, spanning across owned and national brand style categories. Most recently, as a replenishment expert leading projects across the company, she focused on improving the supply chain through inventory optimization, dissolving bottlenecks, and creating a broader understanding of how replenishment works at Target. Alex has always had a passion for retail which led her to study Apparel Merchandising at Indiana University. She loves staying up to date on the latest trends and testing new products, especially within Beauty! Originally from Indiana, Alex spends most of her free time traveling to see friends and family and often, exploring new places with them! She also enjoys discovering new restaurants, making jewelry, and volunteering in the community.