Richelle’s brings over 7 years of merchandising expertise to the Bluebird Group. Most recently, Richelle served as a Senior Merchant at Best Buy in the Home Theatre space. Her focus during her time as a merchant at Best Buy reached several additional large-scale categories, including Computing & Digital Imaging. Richelle has a deep understanding of what it takes to drive growth and achieve scale at Best Buy and loves the thrill of the fast-paced electronics industry. Richelle is a University of Minnesota graduate and is an avid Minnesota Vikings fan.  She spends her time outside of work decorating, trying the latest workouts, and relaxing with her husband and two young kids.