Steve joins Bluebird after a 9-year tenue at Best Buy, his experience is spread across various merchandising categories including computing, tablets, gaming and wearables. Steve is experienced in launching new products and brands into retail, taking a holistic approach focusing on merchandising, marketing, and the Omni-channel shopping experience. He managed high growth categories such as wearables and mobile virtual reality while also maintaining market position in mature categories such as iPods. With his degree in Business Management and a focus in international business from the University of Minnesota Duluth, he prides himself on having a strong understanding of the total retail landscape. In this spare time, he enjoys spending time with his wife, traveling, camping and being outdoors.