a distinctive retail services agency

ABOUT US

Bluebird is a distinctive retail services company, established to build strategy and support growth with our brand partners. Whether it’s for a large category player, or for an emerging startup, Bluebird helps connect each of our brand partner’s objectives with retailer strategies in the marketplace.

OUR SERVICES

  • Sales/Strategic Support
  • Operational Support
  • Channel Marketing
  • Product Lifecycle Management
  • Assortment Strategy

SALES/STRATEGIC SUPPORT

With years of combined experience buying and selling with our retail partners, we speak the retail language, and are trusted strategic partners with leadership at these organizations. We have deep retail relationships at all levels, which helps drive alignment across the entire organization structure. Our office in Downtown Minneapolis allows for frequent formal and informal meetings with buyers. We manage all aspects of the sales function for you from initial meetings through negotiations and item setup, to product launch and sales growth.

OPERATIONAL SUPPORT

We become your sales operations team at the respective retailers. We provide detailed weekly reporting, sales and receipt forecasting, item set up and maintenance, and order management.

CHANNEL MARKETING

How your product shows up in stores can have a significant impact on how successfully it sells. We have the knowledge, experience, and resources to help you design and build highly attractive displays that draw customers to your products.

PRODUCT LIFECYCLE MANAGEMENT

We have the resources to help manage your inventory challenges. Whether dealing with returned or earlier generation products or goods that you are having difficulty selling for any other reason, we can be a resource to help you turn these assets into cash.

ASSORTMENT STRATEGY

We help create a product assortment and presentation that is tailored to the specific needs and strategies of the retailer. We work with merchants and meet frequently with retail leaders to best understand the white space opportunities in their assortment, and help our clients address these needs.

OUR TEAM

LEADERSHIP TEAM

JASON KAPSNER

FOUNDER/CEO

Jason has spent 14+ years in OEM sales services leadership. His experience is rooted in bringing mobile and IoT focused brands to life at big box retail. Jason has a strong track record of successfully helping small, innovative and growing companies bring innovative products into retail.

CHRIS CUMMINGS

PARTNER

Chris has spent 18+ years in the merchandising industry, most recently VP of Merchandising at Target. He has vast experience across consumer electronics, apparel, cosmetics, toys, and housewares. Chris specializes in launching and scaling businesses to mass.

ERIK SETTERHOLM

PARTNER

Erik has spent 10+ years in the sales representation industry, and has been instrumental in launching new brands into retail at Best Buy. Throughout his career, he has demonstrated the ability to identify early trends and translate them effectively into a broader marketplace.

CONTACT US

The Bluebird Group LLC
81 South Ninth Street
Suite 420
Minneapolis, MN 55402