The Bluebird Group

We bring ideas to the shelf

The Bluebird Group

We bring ideas to the shelf.

WHAT WE DO

We serve as an invaluable partner for some of the most innovative and exciting vendors and big-box retailers, creating maximum value for both.
Getting off the ground

STRATEGY & PLANNING

We take new ideas and guide them to reality, aiding with retail, partnership and channel strategies as well as branding, marketing and retail operations services. We help you lay the groundwork for success for brands across many categories.
Your brand takes flight

SALES EVOLUTION

Getting your product onto shelves is far from the last step. We facilitate communication between vendors, retailers, and customers so that your product can evolve, compete, and grow.
Soar at new heights

SALES SUPPORT

Our experience in high-level retail strategy and distribution representation makes us an ideal partner, able to aid with all aspects of distribution. From initial pricing strategies to inventory planning and forecasting, we understand the market and what it takes to succeed.

WHO WE ARE

The Bluebird Group is a new type of company. We’re fanatical about innovative products that can change how consumers live their life, and about helping customers experience the very best of them.
Allister Jones

Allister Jones

Allister has spent the last 15 years leading change and growth for two of the most dynamic retail organizations, The Carphone Warehouse in Europe and Best Buy in the US. He has earned a track record of delivering exceptional results by identifying new opportunities and delivering big ideas. As a co-founder of Best Buy Mobile, Allister displays a spirit that challenges the status quo to create markets for products and services that change the way consumers live their lives. A proud Englishman who’s passionate about his family, spending time traveling, playing a bit of golf and supporting the mighty Liverpool FC.
Jason Kapsner

Jason Kapsner

Jason is a proven industry leader that has earned the reputation of working with innovative and growing companies who are looking to deliver the most popular, as well as new CE products into retail and creating tremendous value for all key stakeholders. For over 12 years he has been helping some of the most innovative and exciting global brands connect with customers in the right channel, and with the leading retailers in this country, including Best Buy and Target. Jason is a Michigan alum, family man and an enthusiastic fisherman, golfer, hunter and youth sports coach.
Chris Cummings

Chris Cummings

Chris is a seasoned merchandising executive with 18 years of proven results in the retail industry. His experience includes Dayton’s, Hudson’s, and Marshall Field’s, L’Oreal consumer goods, and Target Stores where he most recently served as a Divisional Merchandise Manager. His category expertise and experience is wide with strong concentrations in apparel, cosmetics, toys, consumer electronics, and housewares. He knows what it takes to effectively launch and scale a business in large retail formats. A graduate of the Carlson School of Management at the University of Minnesota, Chris enjoys cooking, sports, the outdoors and spending quality time with his family.
Erik Setterholm

Erik Setterholm

Erik joins The Bluebird Group with over 10 years experience in distribution and launching new brands into the retail universe at Best Buy. He has a demonstrative record of identifying early trends and innovative consumer electronics products and matching the objectives of these emerging brands with those of mass retailer to ensure success in today’s retail space. Erik is a University of Iowa alum, with a degree in Business and certificate in Entrepreneurship. He loves spending his free time with his friends and clients, wakeboarding, driving motorcycles and traveling to exotic places in the world.
Erin Wall

Erin Wall

Erin spent 9 years at developing style businesses for Target. She has extensive knowledge in both merchandising and inventory management. She was responsible for launching top performing designer collaborations and grew market share across a wide range of businesses. Since leaving Target, Erin has successfully transitioned to deliver new concepts to retail, specifically across apparel and accessories, consumer electronics, housewares and decorative home categories. She is a trend lover, and spends her time outside of work volunteering in the community, discovering new eateries and restaurants, and chasing around after her two kids.

WHEN TO CALL

Ready for a little help? Reach out to us if...
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You’re Just Starting Out

You’ve got the next great consumer electronics idea, but don’t know what comes next. You need our retail and distribution expertise: we know what sells, what retailers need, and we know how to help you get there.
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You Need a Little Help

Your product has come to life, and may even be sitting on shelves, but you’re not seeing the results you need. We can help you break through to the next level, helping evolve your product and strategies to facilitate growth.
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You Need a New Direction

Your brand’s well established, but it needs new life. Tap into our team of experts, who can help you analyze market gaps and forge a new strategic direction. Shake the industry up with us.

LET’S TALK

Have a unique tech idea? We’d love to talk.


(877) 347-7446

The Bluebird Group LLC
7777 Washington Avenue S
Edina, MN 55439

Send Us a Message

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It’s time to soar.